Writing a Product Design Brief

Developing a Design Brief will help you get your thoughts together and plan your ideas, before meeting with a design consultancy or agency to help with your project.

This is the best way to bring the team working on your concept up to speed and successfully design a product that fits the market you have identified. Within it you should take the agency through an overview of the background to your business, your brand, customers and competition.


This guide takes you through some suggestions for useful sections and information you may want to include in a design brief.

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