Writing a Product Design Brief

Developing a Design Brief will help you get your thoughts together and plan your ideas, before meeting with a design consultancy or agency to help with your project.

This is the best way to bring the team working on your concept up to speed and successfully design a product that fits the market you have identified. Within it you should take the agency through an overview of the background to your business, your brand, customers and competition.

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This guide takes you through some suggestions for useful sections and information you may want to include in a design brief.

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